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Using Social Media for Conservation Fundraising in Kenya: The Case of WildlifeDirect

by Liz Mwambui

Sep 1, 2011

In 2004, internationally renowned palaeontologist and conservationist Dr. Richard Leakey and others founded WildlifeDirect. The term "WildlifeDirect" refers to then on-profit organization registered in Kenya and the USA, and to the website (, a collection of blogs that enables anybody, anywhere to participate in conservation through online donations.