Using Social Media for Conservation Fundraising in Kenya: The Case of WildlifeDirect

Sep 01, 2011 | by
  • Description

In 2004, internationally renowned palaeontologist and conservationist Dr. Richard Leakey and others founded WildlifeDirect. The term "WildlifeDirect" refers to then on-profit organization registered in Kenya and the USA, and to the website (, a collection of blogs that enables anybody, anywhere to participate in conservation through online donations.