Return to TrustAfrica »

African Giving Knowledge Base

The Next Wave of Corporate Community Involvement

by David Hess; Nikolai Rogovsky; Thomas W. Dunfee

Jan 1, 2002

The practice of corporate philanthropy has evolved significantly over the past several decades to a point where it is becoming an important part of corporate strategy. In this article, we identify an emerging form of corporate community involvement that we call "Corporate Social Initiatives." These programs differ from their predecessors in that they are connected to the firm's core values, responsive to moral pressures, based on the firm's core competencies, and have clear objectives and means of measurement.