CSR (Corporate Social Responsibility) is in the center of one of the most intense debates in the present occidental culture. Even though, at a first glance it seems a new corporative "toy", an ideological "ghost" that lacks substance, the idea of social responsibility involves a new vision, with important ethical and social implications on the consumer market and tries to subtlety modify the public's perception of what a business is.
University "Ovidius" Constanta
Copyright 2010 University "Ovidius" Constanta.
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