Companies spend substantial fund on SI initiatives. Expenditure of such large amounts could hold benefits for companies that go beyond their regulatory compliance. This study focused specially on how CSI impacted on consumer layalty at the bottom of the pyramid.
Publishers
- Gordon Institute of Business Science, University of Pretoria
Document Type
- Literature/Research Review
Language
- English
Geography
- Africa
Copyright
- Copyright 2015 University of Pretoria, Gordon Institute of Business Science.