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Tomorrow'S Business Will Be Defined by Social Responsibility

Aug 29, 2009
"Tomorrow's business will be defined by social responsibility", Sizwe Nxasana, CEO of FirstRand told a business breakfast earlier this year. He is not a social activist advocating a new anti-capitalist epoch, so it is therefore safe to believe that Nxasana's opinion is informed by sound economic foresight.

Ray Hartle's timely challenge to South African business leaders in last week's edition of The Weekender reminded me of this prediction. Incisively rounding up prevailing socio-economic, failures Hartle pointed out that it will take much more than 'lip service' from business to transform the conditions which created the present economic meltdown - exacerbated in SA by intractable and escalating marginalisation, poverty and joblessness.

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