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Corporate Social Responsibility and Multinationals

by Liliana Nicodim; Utureanu Simona Luize

Jan 1, 2010
CSR (Corporate Social Responsibility) is in the center of one of the most intense debates in the present occidental culture. Even though, at a first glance it seems a new corporative "toy", an ideological "ghost" that lacks substance, the idea of social responsibility involves a new vision, with important ethical and social implications on the consumer market and tries to subtlety modify the public's perception of what a business is.