Considers the paradoxes inherent in the phrase ``corporate social responsibility''. These include procedures of corporate governance, the market's view of organizations' ethical stances, the lack of clear definition, acceptance or denial, the lack of formal mechanisms for taking responsibility and the placing and priority that most organizations give to social responsibility. The article concludes that until these paradoxes are properly addressed, corporate social responsibility can legitimately be branded an invention of PR.
MCB University Press
Africa (Western) / Nigeria
Africa (Western) / Niger
Copyright 2001 MCB University Press.
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