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Corporate Social Responsibility: A PR Invention?

by Peter Frankental

Jan 1, 2001
Considers the paradoxes inherent in the phrase ``corporate social responsibility''. These include procedures of corporate governance, the market's view of organizations' ethical stances, the lack of clear definition, acceptance or denial, the lack of formal mechanisms for taking responsibility and the placing and priority that most organizations give to social responsibility. The article concludes that until these paradoxes are properly addressed, corporate social responsibility can legitimately be branded an invention of PR.

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