Return to TrustAfrica »

African Giving Knowledge Base



Corporate social investment as a drive of customer loyalty at the bottom of the pyramid

by Kamantha Naidoo

Jan 1, 2015
Companies spend substantial fund on SI initiatives. Expenditure of such large amounts could hold benefits for companies that go beyond their regulatory compliance. This study focused specially on how CSI impacted on consumer layalty at the bottom of the pyramid.

TrustAfrica