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Conservation 2.0: Leveraging social media for fundraising in Kenya – the case of WildlifeDirect

by Elizabeth Mwambui

Aug 15, 2010
As employee volunteering (EV) is increasingly regarded as a means of improving companies' community and employee relations, we investigate the contribution of EV to corporate social responsibility, specifically whether and how it contributes to social capital. We investigate the dynamics of EV in three UK companies. We explore the social relations and resources which underpin social capital creation; the roles of opportunity, motivation and ability in bringing the actors together and enhancing their capacity for cooperation; and the ways in which alternative EV modes inform the different dimensions of social capital networks, trust and, norms of cooperation.
Conservation 2.0: Leveraging social media for fundraising in Kenya – the case of WildlifeDirect

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